I can’t make an argument that is strong enough to counter any of the points you’ve made. It sounds to me like you already have a pretty strong sense that you would be better off not creating the cards. Should artists put their paintings’ images on gift cards? I could see she wasn’t pleased, so I’ve been going around in circles thinking about this again. Someone very nice approached me for a card of one of my most important works today and I had to turn her down. Cards would probably misrepresent the work in addition to replacing print sales. Taking all this into consideration, do you have an opinion about offering cards of artwork? In my case, all of my prints are gicle’es and I care about the quality of color reproduction to the extent that I do the gicle’es myself. The recession had a lot to do with that, but the less is better for gifts mentality seems to remain. That year we brought in about 20% of my lowest year, about 10% of my highest. This happened at my biggest studio event of the year, which normally brought in a substantial amount of money, enough to get through the long winter off-season at the beach. After the recession hit, some people were buying canvas bookmarks I made from some of my paintings to sells “stocking stuffers”, but they wound up being main gifts. Then take into account that the sales of cards, which might earn you a dollar each if you do them yourself, replaces the sales of prints. You’d need a marketing rep for cards to make card sales pay anything to make it worth your while. That might seem like a good idea on the surface (good advertising, spreading the messages the paintings were created to spread), but the followup to that question is often “I want to frame them.”Production costs of quality cards isn’t inexpensive, packaging and signage must be added to that, and labor is intense. For many years, people have asked me to put my paintings on gift cards.
I own an art gallery, the success of which depends mainly on the paintings and prints sold. I have been earning a living solely from my art for more than 25 years and much of my income before that was from my art. If you love these luxury greeting cards too much to throw them away they look simply stunning mounted into small frames and dotted around the home.I recently received this question from a RedDotBlog reader: Her award-winning collections also include melamine table mats with matching items to be found across the product range. All are accompanied by bold splashes of bright colour. Jacky’s most popular and prolific designs hail from her Landscapes range – vibrant and eye-catching depictions of stunning treelines from the Great British countryside. Throughout her collections responsibly sourced organic materials can be found – including cork, FSC accredited card and recycled paper. These cards are traditionally printed locally in Bradford on a Heidelberg platen press.Īll the cards are printed in the UK and all the paper we use for our cards & envelopes are made from FSC certified paper which is produced in the Lake District. The Letterpress cards are made from 100% recycled cotton fibre paper. This influence does not go unnoticed when delving a little deeper into the sustainability and sourcing behind her products. Each collection can be found listed here, so you can browse by style depending on your preference and buy online here.īased in historic Saltaire in picturesque West Yorkshire UK, artist Jacky takes inspiration from nature – having developed an instantly recognisable graphic style over the years that features across the ranges here at The Art Rooms. Greetings include Anniversary, Happy Birthday, Mother’s Day, New Baby, Thank You cards and cards left blank for your own personalised card message. A wide variety of collections are available each with their own individual identity, so you’re sure to find something for all occasions. Her most iconic styles incorporate striking silhouettes set against bold blocks of primary colour. Prolific British artist Jacky is inspired by a variety of media and materials - everyday items, people, flora and fauna and even sports. Designed to be different these greeting cards from Jacky Al-Samarraie offer a certain ‘ je ne sais quoi’ with their bold, bright and vibrant artistic flair.
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